Specialties
Essential Software
Adobe Creative Suite
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Lightroom
Adobe Express
Canva Pro
Microsoft Office
Kentico
TMKnet / The Core
SnapComms
Everbridge
Hard Skills
Branding Design
Web Design
Visual Storytelling
Presentation Development
Advertising
Content Development & Strategy
Copywriting
Employee Communications
Marketing Implementation
Project Management
Stakeholder Management
Accelerated Timeline Management
Cross-Functional Collaboration
Quality Assurance
Soft Skills
HTML + CSS
Google My Business
Community Relations
Team Leadership
Recruiting
Sales Strategy
Social Media
Meta (Instagram + Facebook)
Snapchat
TikTok
Social Media Planning & Content
Work Experience // Marketing & Design
Brand Specialist // Jun23 - Present
Social Media Management & Curation
Oversee the corporate social media strategy, including planning, scheduling, and curating engaging content across multiple platforms.
Implement quarterly social media planning and creation across focus communities to maintain a strong and consistent brand presence within their markets.
Corporate Brand Management
Address corporate branding needs and actively contribute to the planning and execution of various corporate events, maintaining brand consistency.
Handle the end-to-end process of swag creation, ordering, and management, aligning with brand guidelines and ensuring high-quality merchandise.
Coordinate awards nominations, launches, and announcements, contributing to the company's recognition within the industry.
Community Brand Management
Lead community rebrands, overseeing the entire implementation process to align with the community’s new brand identity.
Create custom collateral for high-priority clients, including brochures, business cards, folders, and sell-sheets, ensuring a cohesive and professional brand image.
Successfully manage vendor relationships for various branding needs, ensuring timely delivery and quality of products.
New Business Development & Onboarding
Develop compelling proposals for pitching new business, conducting in-depth analyses of potential clients' social media, websites, and ILS presence to tailor proposals effectively.
Continuation of roles/responsibilities from Marketing Coordinator position.
Marketing Coordinator // Apr22 - Jun23
Responsible for the management and regular updates of all community websites and social profiles, ensuring accurate and up-to-date information.
Implement reputation management strategies to uphold a positive brand image.
Onboard new properties into the Valiant portfolio - this includes website creation, social media acquisition and updates, vendor set ups, and collateral curation.
Role-Specific Tools: Proficient in utilizing SOCi, Yardi RentCafe, and ILS syndications to enhance brand visibility and engagement.
Previously KNDL Design
Freelance Designer // Jan16 - Present
Develop clients’ ideas into websites, print materials, custom branding, etc. through the use of Adobe Illustrator, InDesign, Photoshop, Lightroom, Squarespace, Canva, and Microsoft Office.
Produce hand-painted sashes for special occasions sold on DRLNG Designs Etsy.
Create and manage business plans to reach monthly goals. Implement social media plan to generate brand awareness, gain followers & interact with customers.
Provide exceptional customer service through timely communication, project completions, shipping estimates, and production timelines.
Manage online Etsy account, including current stock levels, customer correspondences & active orders.
Graphic Design Intern // Jun16 - May17
Co-designed magazine ads for publications such as Marie Claire, Elle Decor, Teen Vogue, Modern Luxury & Southern Bride.
Designed content for wholesale accounts, comprised of eblasts, line lists & selling support kits.
Develop in-store signage and billboards for advertising.
Created social media content, including Snapchat filters, Pinterest & Instagram ads.
Graphic Design Intern // Feb18 - Apr18
Led the development of the Hello Fearless brand, creating a system of brand guidelines to translate across multiple channels within the company.
Collaborated with strategic and creative teams to come up with innovative marketing techniques.
Built a new website in Squarespace to align with the updated identity.
Work Experience // Senior Living Marketing & Sales
Sales & Marketing Director // Jan21 - Jul21
Execute sales strategy to increase and maintain occupancy levels.
Generate new leads through business development and partnerships with paid referral sources.
Conduct scheduled and walk-in tours of community.
Record all sales traffic through the use of a CRM system.
Partner with community leaders and corporate office to develop and coordinate events for residents and prospective residents.
Sales Manager // Oct19 - Dec20
Q3 2020 Brookdale Presidents Club
Cultivate relationships and prospect interest in community through visits and a thorough discovery process.
Counseled families who were struggling with the thought of moving into an Assisted Living Community.
Evaluate prospective residents‘ needs and educate them about the community’s services and programs.
Marketing Coordinator // Jul19 - Oct19
Fall 2019 Brookdale Sales Summit Graduate
Assist Sales Manager with prospect relations and communications.
Strategize and implement outreach plan to create new relationships with referral sources.
Move-In Coordinator // Oct18 - Jul19
Received 19 of the 44 deposits collected since start date, resulting in 43% of the leased apartments during my tenure.
Worked hand-in-hand with Campus Sales & Marketing Director to perform tours, outreach, and close leads.
Community Outreach Dir. // May18 - Oct18
Reached 50% capacity within 30 days of being licensed in a market new to Sodalis, paving the way for future community developments.
Gained trust with healthcare professionals, city leaders, and families to encourage occupancy growth and momentum.
Aided in the state licensure process to prepare a safe building for residents.
Work Experience // Recruiting
Technical Recruiter // Jul21 - Mar22
Identifying, reaching out to, and building relationships with clients and candidates, not only locally, but also nationally to increase business opportunities.
Sourcing candidates from the internal database (ERecruit,) LinkedIn, Dice, etc.
Conduct initial qualification screening with candidates via phone calls to gather skill set, prepare for interviews, negotiating rates and contract terms/conditions.
Coordinate interview processes with account managers and direct hiring managers across multiple time zones.
Ensuring interviews take place seamlessly for optimal candidate success.
Education
Texas State University // 2013 - 2017
BFA in Communication Design
Minor in Mass Communications
Activities
Texas State Dean of Students - Greek Affairs // Emerging Leader of the Year 2015
Summer 2016 Interfraternity Institute Graduate
Texas State Panhellenic Council // VP of Public Relations
Zeta Tau Alpha Fraternity // Director of Activities